Process-based Strategic Planning, 6th Edition

Authors: Rudolf Grünig, Richard Kühn



Explains essential methods and tools of strategic planning and illustrates their application through examples  

Offers an integrated view on process-based strategic planning  

Describes methods and tools in a concise and concentrated way  

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.