【作者(必填)】William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

【文题(必填)】Customer Relationship Management : Integrating Marketing Strategy and Information Technology
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【年份(必填)】2002

【全文链接或数据库名称(选填)】

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Customer Relationship Management : Integrating Marketing Strategy and Information Technology

William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

ISBN: 978-0-471-27137-6