Analytics in Smart Tourism Design
Concepts and Methods

Editors: Zheng Xiang, Daniel R. Fesenmaier



Presents cutting-edge research on the development of analytics in travel and tourism

Introduces new conceptual frameworks and measurement tools

Includes several relevant case studies for the application of big data analytics in tourism and hospitality

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

Table of contents (17 chapters)

Analytics in Tourism Design

Predicting Tourist Demand Using Big Data

Travel Demand Modeling with Behavioral Data

Measuring Human Senses and the Touristic Experience: Methods and Applications

The Quantified Traveler: Implications for Smart Tourism Development

Geospatial Analytics for Park & Protected Land Visitor Reservation Data

GIS Monitoring of Traveler Flows Based on Big Data

Sensing the Online Social Sphere Using a Sentiment Analytical Approach

Estimating the Effect of Online Consumer Reviews: An Application of Count Data Models

Tourism Intelligence and Visual Media Analytics for Destination Management Organizations

Online Travel Reviews: A Massive Paratextual Analysis

Conceptualizing and Measuring Online Behavior Through Social Media Metrics

Sochi Olympics on Twitter: Topics, Geographical Landscape, and Temporal Dynamics

Leveraging Online Reviews in the Hotel Industry

Evaluating Destination Communications on the Internet

Market Intelligence: Social Media Analytics and Hotel Online Reviews

Big Data Analytics, Tourism Design and Smart Tourism