Building a Foundation of Novel Strategic Insights: Making Innovation a Systematic Capability

DESCRIPTION
PUBLICATION DATE: March 18, 2008
How do radical innovators come up with breakthrough ideas? In this chapter, the authors discuss four essential perspectives, or discovery lenses, and describe how innovators have used them to uncover powerful new insights and opportunities. Hands-on tools and techniques for using each lens, and specific criteria for evaluating the quality of prospective insights are included. This chapter is excerpted from "Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates."

PRODUCT #: 5127BC-PDF-ENG