The Sales Success Handbook: 20 Lessons to Open and Close Sales Now (The McGraw-Hill Professional Education Series)

by Linda Richardson  (Author)



These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.