Nudge Theory in Action
Behavioral Design in Policy and Markets

Editors: Sherzod Abdukadirov



Systematically challenges theory-based nudge policiesQuestions the libertarian paternalism of Nudge and Misbehaving

Examines how existing political incentives and regulatory institutions impact nudge policies

Includes four case studies of government and market nudges

Foreword by Tyler Cowen, creator of the popular blog Marginal Revolution

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Table of contents

Front Matter
Pages i-xix

Introduction: Regulation versus Technology as Tools of Behavior Change
Pages 1-11

Theory
Front Matter
Pages 13-13
Overview of Behavioral Economics and Policy
Pages 15-36
The Four Pillars of Behavioral Paternalism
Pages 37-63
Failing Better: What We Learn by Confronting Risk and Uncertainty
Pages 65-94
Behavioral Nudges and Consumer Technology
Pages 95-123
Private-Sector Nudging: The Good, the Bad, and the Uncertain
Pages 125-158
Who Should Nudge?
Pages 159-191

Case Studies
Front Matter
Pages 193-193
Weight-Loss Nudges: Market Test or Government Guess?
Pages 195-224
Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture
Pages 225-250
One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations
Pages 251-287
Nudges in Health Care
Pages 289-315
Conclusion: Behavioral Economics and Policy Interventions
Pages 317-329

Back Matter
Pages 331-351

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