Developing International Strategies, 2nd Edition

Authors: Rudolf Grünig, Dirk Morschett



Offers comprehensive guidance for strategic planning and internationalization

Provides hands-on recommendations for developing strategies and implementation program

Explains step-by-step planning processes

Includes numerous examples and companies' best practices

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Table of contents (19 chapters)

Front Matter

Introduction

Internationalization
• Front Matter
• Facts and Figures About Internationalization at the Macro Level
• Facts and Figures About Internationalization at the Company Level
• Reasons for the Internationalization of Companies

General Strategic Planning and Its Importance for Going International
• Front Matter
• Understanding Strategic Planning and Distinguishing Between General and Issue-Driven Strategic Planning
• General Strategic Planning as the Starting Point for Going International for New Markets
• General Strategic Planning as the Starting Point for Going International for Production and Sourcing

Going International for New Markets
• Front Matter
• Overview of the Strategic Planning Process for Going International for New Markets
• Determining the Target Markets
• Determining the Market Entry Modes
• Developing the Strategy and the Project Plans

Going International for Production and Sourcing
• Front Matter
• Overview of the Planning Process for Going International for Production and Sourcing
• Determining a Framework for Going International for Production and Sourcing
• Determining Suitable Location-Operation Mode Combinations
• Developing the Strategy and the Project Plans

Strategic Challenges of International Companies
• Front Matter
• Determining the Generic International Strategy
• Determining the Differentiation-Standardization Level of the Market Offer
• Determining the Operations Strategy
• Closing Remarks

Back Matter