The Market Makers
How Retailers are Reshaping the Global Economy

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic



In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

Table of Contents

Introduction: The Retail Revolution, Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic

Part I. The Market Makers: A General Perspective
1. Retailers as Market Makers, Misha Petrovic and Gary G. Hamilton
2. Technology and Public Policy: The Preconditions for the Retail Revolution, Frederick H. Abernathy and Anthony P. Volpe

Part II. Making Consumer Markets
3. U.S. Retailing and Its Global Diffusion, Misha Petrovic
4. Globalization of European Retailing, Michael Wortmann
5. Online Retailers as Market Makers, Suresh Kotha and Sandip Basu

Part III. Making Supplier Markets
6. Supplier Markets and the Asian Miracle, Gary G. Hamilton and Cheng-shu Kao
7. Global Logistics, Global Labor, Edna Bonacich and Gary G. Hamilton
8. Making the Global Supply-Base, Timothy Sturgeon, John Humphrey, and Gary Gereffi
9. Transnational Contractors in East Asia, Richard P. Appelbaum

Part IV. Industries and Market Making
10. The Global Spread of Modern Food Retailing, Thomas Reardon and Benjamin Senauer
11. Market Making in the Personal Computer Industry, Kenneth L. Kraemer and Jason Dedrick