Interpreting Qualitative Data
FIFTH EDITION

David Silverman - Visiting Professor in the Business School, University of Technology, Sydney



In this fifth edition of his field-defining text, David Silverman, a true guru of qualitative research, walks the reader through the basics of gathering and analyzing qualitative data. The book offers beginners unrivalled hands-on guidance to help them get the best out of a research methods course or research project.

New to the fifth edition:

• A streamlined structure to aid navigation and guide readers smoothly through the research process.
• A new chapter on generalizing from case-study research which addresses the perennial issue of ‘how many cases do you need?’
• New material on doing qualitative research online and the ethics of internet research.
• Additional sections covering organizational documents and documents of everyday life, including blogs and diaries.
• Many more recent case study examples drawn from a broad range of disciplines including business, education, social work and geography as well as health studies.
• A new and improved companion website, full of additional resources for students and lecturers.
• This is the perfect companion for all those new to qualitative research.

CONTENTS

Part I: Theory and Method in Qualitative Research
  What Is Qualitative Research?
  Designing a Research Project
  Generalizing from Case Study Research
  Credible Qualitative Research
  Data Analysis
  Research Ethics  

Part II: Methods
  Interviews
  Focus Groups
  Ethnography
  Documents
  Naturally Occurring Talk
  Visual Images  

Part III: Implications
  Writing Your Report
  The Relevance of Qualitative Research  

The Potential of Qualitative Research: Eight Reminders



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