英文文献：Customer Willingness To Pay For Multi-Ingredient, Processed Organic Food Products-顾客愿意为多种成分、加工过的有机食品买单
英文文献作者：Batte, Marvin T.,Beaverson, Jeremy,Hooker, Neal H.,Haab, Timothy C.
英文文献摘要：
This is a report of a customer intercept survey of customers in seven central Ohio grocery stores. Six were conventional stores of a national grocery chain (Traditional Grocery); of these, two were suburban , two were city central, and two were in predominately rural locations. The seventh store was a health/whole foods store (Specialty Grocery). The survey addressed customer willingness to pay for alternative levels of organic content in breakfast cereals, customer purchase patterns for organic foods, and customer opinions about the benefits of organic and other food characteristics. Forty-two percent of traditional grocery shoppers reported purchases of organic foods, the majority purchasing at least twice monthly. Shoppers in the specialty grocery were much more likely to purchase organic foods (92 percent). Consumers indicated a willingness to pay higher prices for processed foods with organic content. This willingness to pay varied with income and demographic characteristics of the households. Specialty grocery shoppers were more likely to purchase organic foods than their traditional grocery counterparts, and had a greater willingness to pay for these products.

这是一份关于顾客拦截调查的报告，调查对象是俄亥俄州中部七家杂货店的顾客。六家是全国性连锁杂货店的传统商店(Traditional grocery);其中两处位于郊区，两处位于市中心，还有两处主要位于农村地区。第七家店是健康/天然食品商店(专业杂货店)。这项调查涉及到消费者愿意为早餐谷物食品中有机含量的替代水平付费，消费者购买有机食品的模式，以及消费者对有机食品和其他食品特性的好处的看法。42%的传统杂货店购物者报告购买了有机食品，大多数人至少每月购买两次。在特色食品杂货店的购物者更有可能购买有机食品(92%)。消费者表示愿意为含有有机成分的加工食品支付更高的价格。这种支付意愿随家庭的收入和人口特征而变化。购买特色食品杂货的人比购买传统食品杂货的人更有可能购买有机食品，也更愿意为这些产品买单。