Commercialization Secrets for Scientists and Engineers

Michael Szycher



Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.

Features

• Offers key descriptions of the commercialization process from idea to profitability
• Discusses business development on a budget.
• Covers initial decisions, such as whether to form a partnership or proprietorship, market focus, pricing, funding, and the like.
• Describes issues related to product launch.
• Uncovers keys to becoming profitable.
• Summary



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