Business Survival & Prosperity Guaranteed: How to Avoid the Deadly Traps and Pitfalls Which Destroy the Hopes of 96% of Budding Entrepreneurs
by Paul Hurst (Author)
This book can be your guide if you are just starting out on the adventure of a new business, have got a little lost on the way with an existing venture or are seeking how to tap into the significantly greater opportunities every enterprise has lying waiting but untapped at its feet. It is a practical, easy to read manual that gives you advice on getting into the right frame of mind to begin with, to defining the goal you want to achieve and to achieving it with tangible results in the bank. It also advises on all the behind the scenes activity, as well as helping you to discover who your customers are, and how best to market to them.