Table of Contents
Investment Thesis ............................................................................. 3
Summary and outlook ...............................................................................................................3
Valuation ..................................................................................................................................4
Risks ........................................................................................................................................4
Description of Survey........................................................................ 5
Scope of Survey........................................................................................................................5
Recruitment and key factors ............................................................ 6
How did you hear about the university you are attending?.......................................................6
Most important factors for attending current university?..........................................................7
Community College threat................................................................ 9
Did you consider Community College?.....................................................................................9
Potential impact of the American Graduation Initiative .............................................................9
Reasons for not considering community college....................................................................10
Reasons for considering community college but not attending..............................................11
Community college - Prior experience ....................................................................................11
Colleges Considered........................................................................ 12
Did you consider other schools? – Initial responses ...............................................................12
Did you consider other schools? – Adjusted response...........................................................13
Awareness of other Brands ....................................................................................................15
Why students did not go to other For Profits if considered....................................................16
Why students did not consider other For Profits ....................................................................18
Other For Profits considered...................................................................................................19
Students views on programs ......................................................... 20
Why did you decide to go (back) to school? ...........................................................................20
Why Students choose an Associate’s over a Bachelor’s degree? ..........................................21
How challenging is the coursework overall?...........................................................................22
What do you like best about your current college experience? ..............................................22
Funding............................................................................................. 24
Funding sources......................................................................................................................24
What kind of grants did you receive?......................................................................................25
Did you have any trouble getting loans for college? ...............................................................26
What kind of loans did you receive? .......................................................................................28
How concerned are you about the debt you are taking on? ...................................................28
What kind of value are you getting from your education? ......................................................29
Student Profile................................................................................. 30
Demographic data...................................................................................................................30
Student Status ........................................................................................................................38
Appendix A – American Graduation Initiative .............................. 43
Appendix B....................................................................................... 45
Survey from Raleigh, NC – Univ. of Phoenix (UPX) .................................................................45