【作者(必填)】Ho Kima, , ,
Dominique M. Hanssensb,


【文题(必填)】Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

【年份(必填)】2017

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/sci ... i/S1094996816300597