1

【作者(必填)】Kuksov, D., R. Shachar, K. Wang.

【文题(必填)】Advertising and consumers’ communications

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mksc.1120.0753

2

【作者(必填)】Kuksov, D., Y. Xie.
【文题(必填)】Pricing, frills, and customer ratings.

【年份(必填)】2010

【全文链接或数据库名称(选填)】Marketing Science 29(5) 925–943