【作者(必填)】Muk, A., Babin, B.J.
【文题(必填)】U.S. consumers' adoption-non-adoption of mobile SMS advertising

【年份(必填)】International Journal of Mobile Marketing, 2006, 1(1), 21–29.

【全文链接或数据库名称(选填)】http://www.scopus.com/record/display.url?eid=2-s2.0-70149115835&origin=inward&txGid=BFCDE8E4E1DF128CD8061224B1FF84AD.fM4vPBipdL1BpirDq5Cw%3a2