书名： 《战略经营和竞争优势》 第5版strategic management and competitive advantages (concepts and cases)
5th edition
作者： Jay B.Barney & William S. Hesterly


目录：
chapter 1: what is the strategy and the stragitic management process?

chapter 2: evaluating a firm's external environment

chapter 3: evaluating a firm's internal capabilities

chapter 4: cost leadership

chapter 5: product differentiation

chapter 6: vertical integration

chapter 7: corporate diversification

chapter 8: organizing to implement corporate diversification

chapter 9: stragetic alliances

chapter 10:mergers and aquisitions

chapter 11: international strategies