文献三篇,可以出售,本人购买。
第一篇,作者:MK Erramilli和 CP Rao 出处:Management International Review, 1990
题目:Choice of foreign market entry modes by service firms: role of market knowledge
第二篇:MK Erramilli, CP Rao 1991
题目:The experience factor in foreign market entry behavior of service firms
第三篇“作者Cheng, Yung-Ming (2008) 出处:International Journal of Commerce and Management 18(3)
题目: Asset specificity, experience, capability, host government intervention, and ownership-based entry mode strategy for SMEs in international markets.