英文文献：Reputations, Market Structure, and the Choice of Quality Assurance Systems in the Food Industry-食品行业的声誉、市场结构和质量保证体系的选择
英文文献作者：Carriquiry, Miguel A.,Babcock, Bruce A.
英文文献摘要：
A repeated-purchases model is developed to explore the fundamental economic factors that lie behind the choice of different quality assurance systems and their associated degrees of stringency by firms. Differences in the quality discoverability of a sought-after attribute, market structure, attractiveness of a market, nature of reputations, and the value placed in the future are among the factors contributing to the implementation of widely diverse systems across participants in different markets. Close attention is paid to the role of reputations in providing the incentives for firms to deliver high-quality goods. We model three different scenarios - monopoly, duopoly with firm-specific reputations, and duopoly with industry-wide reputations - and compare the resulting welfare of processors and their customers. We also provide a rationale for the branding efforts of many firms to distinguish their products along the supply chain.

一个重复购买模型被开发，以探索隐藏在不同的质量保证体系的选择背后的基本经济因素，以及它们与企业的严格程度。受欢迎属性的发现性、市场结构、市场吸引力、声誉的性质和对未来的价值等方面的差异，是导致不同市场参与者实施广泛不同的系统的因素之一。人们密切关注声誉在激励企业提供高质量产品方面所扮演的角色。我们模拟了三种不同的情形——垄断、具有企业特有声誉的双头垄断和具有全行业声誉的双头垄断——并比较了加工商及其客户的最终福利。我们还为许多公司的品牌努力提供了一个基本原理，使他们的产品沿着供应链脱颖而出。