英文文献:Effects of Endogenous Task Complexity and the Endowed Bundle on Stated Choice-内生性任务复杂度和赋值捆绑对陈述选择的影响
英文文献作者:Hu, Wuyang
英文文献摘要:
Conventionally, studies examining the impacts of choice complexity only consider complexity introduced exogenously from the tasks respondents face. In the context of a stated conjoint survey, this article establishes endogenous complexity measures through decision-makers' experience known as the endowed bundle before the survey. Results show that complexity should not only be defined exogenously. Endogenous complexity measures are important in determining the utility associated with an alternative and the decision of whether to participate in the market. In addition, some of these complexity effects are nonlinear. We also show that exogenous complexity simultaneous affects the choice consistency.
传统上,研究只考虑从受访者面对的任务中引入的复杂性。在联合调查的背景下,本文通过决策者的经验,即调查前的赋值bundle,建立了内生性复杂性度量。结果表明,复杂性不应仅从外部定义。内在复杂性度量在决定与替代方案相关的效用和是否参与市场的决定中是重要的。此外,有些复杂性效应是非线性的。我们还表明外生复杂性同时影响选择一致性。