【作者(必填)】John T. Gourville and Dilip Soman

【文题(必填)】Overchoice and Assortment Type: When and Why Variety Backfires【年份(必填)】2005

【全文链接或数据库名称(选填)】JSTORhttp://xueshu.baidu.com/s?wd=paperuri%3A%28acd6df141966e0192acb94ed4d723883%29&filter=sc_long_sign&tn=SE_xueshusource_2kduw22v&sc_vurl=http%3A%2F%2Fwww.jstor.org%2Fstable%2F40056969&ie=utf-8&sc_us=1774303155202356406