A Role for Eye-Tracking Research in Accounting and Financial Reporting?

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【全文链接或数据库名称(选填)】A Role for Eye-Tracking Research in Accounting and Financial Reporting?L Grigg, AL Griffin - Current Trends in Eye Tracking Research, 2014 - Springer
Abstract We identify a promising new application for eye movement research, through
applying eye tracking to the development of behavioural research in accounting and
financial reporting. To identify if eye tracking has potential research benefit, we undertook a
small pilot study of how a financial statement is read by professional accountants and novice
readers. Despite a myriad of global efforts aimed at improving financial reporting ...
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