Crossmark gives readers quick and easy access to the current status of a piece of content. With one click, you can see if content has been updated, corrected or retracted and access valuable additional metadata provided by the publisher.
Benefits
Publishers can reassure readers that they’re keeping their content up-to-date and showcase additional metadata.
Researchers and librarians can easily see the changes to the content they are reading, find out who funded the research, what licenses apply to the content and more.




简言之:
在elsevier的规定里，crossmark是crossref的首写，CrossRef是一个致力于推进在线学术资源相互链接方便性和有效性的出版者协会，2011年，它推出了一个新工具叫CrossMark，目前正处于试运行阶段。今后，每篇在线论文旁边都加上一个可点击的CrossMark图标，读者只要点击一下这个表示“目前状况”的图标，就可以了解这篇论文的“前世今生”：是否有过更正或修改，或者是否已被撤回。如果点击另一个表示“记录”的CrossMark图标，则可以获得与该篇论文相关的其他信息，如哪些博客介绍过此文？哪些媒体报道过此文论述的成果？此文被下载了多少次？有多少读者来信讨论此文？等等。