【作者(必填)】Chun-Tuan Chang,Zhao-Hong Cheng

【文题(必填)】Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

【年份(必填)】2015

【全文链接或数据库名称(选填)】https://link.springer.com/article/10.1007/s10551-014-2048-4