【作者(必填)】Andrew M. Baker, Naveen Donthu and V. Kumar

【文题(必填)】Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

【年份(必填)】2016

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/ ... 0099?code=amma-site