2014 | English | PDF | 331 Page | ASIN: B00IZ4CPA6
About the Author

Z. Justin Ren is an Associate Professor of Business Administration at Boston University Questrom School of Business. He was also a Visiting Scholar and Research Affiliate at Massachusetts Institute of Technology (MIT) Sloan School of Management from 2009-2013.

Professor Ren teaches analytics courses and advises companies on tools and models that help managers gain market intelligence and make strategic decisions. His consulting clients include INTEL, Staples, BestBuy, Payless Rental Car, PWC, among others.

Dr. Ren is also a Silicon Valley investor and financial advisor. He received his M.A. degree from University of Wisconsin-Madison, his M.S. and Ph.D. in Operations and Information Management from The Wharton School at the University of Pennsylvania.

Description to the Multimedia Series

This multimedia series is not about learning all the powerful functionalities of Excel. It will not make you a guru on Excel. In fact, it covers a rather small subsets of functions existing in Excel.

Rather, this book aims to help you become a better decision maker. A better manager or executive. A better homemaker or entrepreneur. A better thinker.

This introductory series on business analytics is designed for readers who are interested in building analytics skills and applying them into business situations such as:

-How to model demand for a new drug?
-How to predict stock prices? Price stock options?
-How to evaluate risk and uncertainty?
-How to detect sex discrimination from compensation data?
-Does it pay to invest long-term?

It will help you build a set of essential analytics skills such as:

-Finding information efficiently;
-Using commonly used math, statistical, and financial functions;
-Building a correct and clear model this can be understood easily and updated by others;
-Scenario analysis to make decision under uncertainty;
-Summarizing information (e.g., with pivot tables);
-Finding patterns among data;
-Simulation and analyzing risks;
-Optimization for better decision making.

Some key feature of this multimedia series:
1. Each key lesson is accompanied by a how-to video
2. Templates and answers for each example are downloadable
3. Hyperlinks are provided throughout for quick referencing and feedback
4. Built for both Mac and PC
5. FREE lifetime updates of new videos, templates and modules.

The whole series has seven modules:

1: Basic Skills
2. Model Building
3. Power Analytics with Data Tables and Pivot Tables
4. Visualizing data
5. Pattern Finding,Curve Fitting, and Regression
6. Problem Solving and Optimization
7. Simulation

Whether you read (or watch or listen to) this multimedia series on a computer, a tablet, or a smartphone, you will find this new learning experience exciting, rewarding and fun. Happy learning!