【2016】The Routledge Companion to Contemporary Brand Management Book 图书名称：The Routledge Companion to Contemporary Brand Management Author 作者： Francesca Dall’Olmo Riley, Jaywant Singh, Charles Blankson Publisher 出版社： Routledge Page 页数：617 Publishing Date 出版时间： Jul 26, 2016 Language 语言： English Size 大小： 3.7 MB Format 格式： pdf 文字版 ISBN: 0415747902, 9780415747905 Edition:第1版
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.
Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
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