【作者(必填)】Michael Scholz a, Joachim Schnurbus a, Harry Haupt a, Verena Dorner b, Andrea Landherr c, Florian Probst c

【文题(必填)】Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites

【年份(必填)】2018

【全文链接或数据库名称(选填)】https://www.sciencedirect.com/sc ... i/S0167923618301106