Open Innovation Business Modeling: Gamification and Design Thinking Applications
by João Leitão (Author)

About the Author
João Leitão holds a Ph.D. in Economics from the University of Beira Interior (UBI), Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Técnico, University of Lisbon. He is assistant professor (tenured) at UBI, lecturing on entrepreneurship and economics for undergraduate and graduate courses, since October 1, 1999. He is also an associate researcher of the CEG-IST, University of Lisbon, Portugal, NECE - Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa, Universidad de Salamanca, Spain. He is co-author of fifteen books covering topics on entrepreneurship, innovation and technological change. His work has been published in several peer-reviewed top journals.
João is member of several editorial and reviewers boards, namely, Journal of Small Business Management, Research-Technology Management, International Journal of Entrepreneurial Behaviour and Research, International Review on Public and non-Profit Marketing, International Journal of Entrepreneurial Venturing, International Journal of Public Sector Performance Management, Revista Portuguesa de Estudos Regionais, Revista de Gestão dos Países de Língua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series 'Studies in Entrepreneurship, Structural Change and Industrial Dynamics' which started in 2016.

About the book
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

Table of contents
Part I State of the Art on Open Innovation Business Models
1 Theoretical Framework and Proposed Model
    1.1 Innovation: From the Concept to Ecosystems
    1.2 Absorptive Capacity in Open Innovation
        1.2.1 Absorptive Capacity: Conceptualization
        1.2.2 Absorption in Open Innovation and Coopetition
    1.3 Coopetition Linkages in Open Innovation
        1.3.1 Coopetition: Definitions
        1.3.2 Coopetition Linkages: Benefits and Risks
        1.3.3 Motivations and Applications of Open Innovation
    1.4 Open Innovation Business Model
        1.4.1 Business Model: Definitions
        1.4.2 Elements of the Business Model Structure
        1.4.3 Business Model Dynamics and Innovation
        1.4.4 Organizational (re)configuration in Open Innovation
        1.4.5 Identifying the Characteristics of Transactional Structure
    1.5 Conceptual Model—Open Innovation Bridge: Tangram Model
    References
Part II Empirical Application of Open Innovation Business Models
2 Methodological Design and Empirical Findings
    2.1 Sample, Database and Model
    2.2 Variables
        2.2.1 Dependent Variable
        2.2.2 Independent Variables
        2.2.3 Control Variables
    2.3 Results
        2.3.1 Descriptive Statistics and Multicollinearity Analysis
        2.3.2 Synthesis and Contrast of the Empirical Evidence
    2.4 Remarks, Implications, Limitations and Research Avenues
        2.4.1 Implications for R&D Managers and Public Policy-makers
        2.4.2 Limitations and Future Research
    References
Part III Gaming and Design of Open Innovation Business Models
3 Concepts, Methodologies and Tools of Gamification and Design Thinking
    3.1 From the Entrepreneur to Technology-Based Entrepreneurship
    3.2 From Thinking Design to the Pentagon of Exploiting the Opportunity
        3.2.1 Modelling Open Innovation Business
        3.2.2 Design Thinking: Business Modelling Tool
    3.3 Business Model: Gaming and Designing
        3.3.1 Immersion/Inspiration with the Canvas Model: Value Screen
        3.3.2 Analysis and Synthesis with the Open Innovation Bridge: Tangram Model
        3.3.3 Ideation with the Succinct Plan of Business Opportunity
        3.3.4 Prototyping with Value Proposition and Customer Segments
        3.3.5 Test with the Business Plan
    3.4 Course Program
        3.4.1 Objectives
        3.4.2 Results of Learning
        3.4.3 Teaching and Learning Strategies
    3.5 Concluding Remarks
    References

Series: Contributions to Management Science
Length: 127 pages
Publisher: Springer; 1st ed. 2019 edition (August 7, 2018)
Language: English
ISBN-10: 331991281X
ISBN-13: 978-3319912813