From Single To Scale: How single person, small and micro-businesses and entrepreneurs can scale and grow their business to profit
by Michael Killen  (Author)

About the Author
Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has a background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium-sized businesses that fit their business needs.

About this book
From Single To Scale: How single person, small and micro-businesses and entrepreneurs can scale and grow their business to profit. From Single To Scale is a business management book that teaches small, micro and single person businesses how to scale their business to profit. Consultants, freelancers, entreprenuers who are still in the micro or single person phase deal with low income, infrequent profits and no time for themselves. Typically, businesses in this position have left a job and have decided to start their own company. The trouble is that without obeying the 3 fundamental laws of scale, they’ll be trapped in a feast and famine cycle of work and profit. So why do businesses fail at scaling? They fail because they ignore the 3 laws of scale. Do I have to do the work or can I outsource it to someone else? Can I receive 1000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? From Single To Scale walks through the entire process of building a scalable business from the seemingly impossible place of “being just one person”. If you know that you need to earn more, give yourself more time and keep more profit, this book will show you how. If you’re tired of eating petrol station sandwiches and working crazy hours to satisfy low value customers, you need this book. We’ll explore how to beat that feast and famine cycle of work and how to hire staff without taking on permanent and expensive hires. With real life examples and links, Michael will walk you through the entire process of going from single, to scale. If you’re afraid of raising prices because customers will leave you, know that we’ve been there too and we’re going to show you how to change that. Scale and profit doesn’t come from working harder or having a unique product or USP. It comes from obeying the 3 laws of scale and following the exact process Mike demonstrates. With email templates, call scripts, video sales letter copy, blog content templates, worksheets and sales content - this book is everything that you need to go from a one person micro-business to a scaled business that’s profitable. If you think scale isn’t for you, then think again. Scale is about getting time back, opening up your opportunities and building a more sustainable business. Imagine knowing how much revenue is coming your way every month. Even if you believe that there is NO WAY that you can scale your business, Mike is going to demonstrate exactly how any freelancer, consultant or one person micro-business can scale their business to profit. From Single To Scale is written by Michael Killen. In 2012 he started his first business selling websites and quickly scaled his business to a profitable position. In 2017 at the age of 29, Michael sold his first business to a media company and came on board as their CMO.

Table of contents
Chapter 1: Why You Need to Scale 1
Chapter 2: What’s Stopping You From Scaling?  25
Chapter 3: Types of Single-Person, Scalable Businesses 43
Chapter 4: Developing a Scalable Product from What You’ve Got 65
Chapter 5: Creating Content for a Scalable Product 91
Chapter 6: Building a Larger Audience 111
Chapter 7: Connecting More of That Audience to a Scalable Product 131
Chapter 8: Why Process Is the Key to Scale 153
Chapter 9: Outsourcing the Scalable Process 169
Chapter 10: Growth Optimization 185
Chapter 11: Profit and Money Management to Scale 203
Chapter 12: Scale and Growth Are Just Around the Corner! 213
Index 215

Length: 221 pages
Publisher: Apress; 1st ed. 2019 edition (August 29, 2018)
Language: English
ISBN-10: 1641368845
ISBN-13: 978-1641368841

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