Case Studies in Strategic Management: How Executive Input Enables Students’ Development
by Gunther Friedl (Editor), Andreas Biagosch (Editor)

About the Author
Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.
Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.

About this book
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Table of contents

• Case: The Renewed Case Seminar 1
• Supporting Companies and Participating Managers in Case Study Presentations 17
• Case: unu GmbH: Sharing Is Caring—A Suitable Business Model for E-Scooter in Germany 23
• Case: UBS—Acquisition of Commerzbank AG as a Possible Growth Strategy 61
  

Series: Management for Professionals
Length: 91 pages
Publisher: Springer; 1st ed. 2019 edition (October 24, 2018)
Language: English
ISBN-10: 3319955543
ISBN-13: 978-3319955544

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