10 Must-Read Articles from HBR

1) "Meeting the Challenge of Disruptive Change," by Clayton M. Christensen and Michael Overdorf, explains why so few established companies innovate successfully.

下载链接：
http://gestiondelcambio.cl/docs/Cambio_y_Gestion_del_cambio/disruptive_change_2.pdf


2) "Competing on Analytics," by Thomas H. Davenport, explains how to use data-collection technology and analysis to discern what your customers want, how much they're willing to pay, and what keeps them loyal.

下载链接：
http://www.sas.com/events/cm/167209/research.html

3) "Managing Oneself," by Peter F. Drucker, encourages us to carve our own paths by asking questions such as, "What are my strengths?" and "Where do I belong?"

下载链接：
http://www.sld.cu/galerias/pdf/sitios/revsalud/managing_oneself.pdf

4) "What Makes a Leader?" Not IQ or technical skills, says Daniel Goleman, but emotional intelligence.

下载链接：
http://tppserver.mit.edu/esd801/readings/makesaleader.pdf


5) "Putting the Balanced Scorecard to Work," by Robert S. Kaplan and David P. Norton, includes practical steps and examples from companies that use the balanced scorecard to measure performance and set strategy.

下载链接（纳米盘）：
http://d.namipan.com/d/ac6e5abae79a34ef495ce8016fb310c2218ea61701c60100

6) "Innovation: The Classic Traps," by Rosabeth Moss Kanter, advocates applying lessons from past failures to your innovation efforts. She explores four problems and offers remedies for each.


只有ppt版本：
http://mgtclass.mgt.unm.edu/Kassicieh/mgt%20511/Kanter%20Innovation%20traps_pp2003.pptx

7) "Leading Change: Why Transformation Efforts Fail," by John P. Kotter, argues that transformation is a process, not an event. It takes years, not weeks, and you can't skip any steps.

下载链接：
http://www.mainecompact.org/documents/Faculty%20Rewards/Kotter%20Leading%20Change%20-%20Why%20Transformation%20Efforts%20Fail.pdf

8) "Marketing Myopia," by Theodore Levitt, introduces the quintessential strategy question, "What business are you really in?"

下载链接（人大经济论坛）：
http://www.pinggu.org/bbs/thread-385871-1-1.html

9) "What Is Strategy?" by Michael E. Porter, argues that rivals can easily copy your operational effectiveness, but they can't copy your strategic positioning--what distinguishes you from all the rest.

下载链接：
http://web.cenet.org.cn/upfile/44952.pdf

10) "The Core Competence of the Corporation," by C.K. Prahalad and Gary Hamel, argues that a diversified company is like a tree: the trunk and major limbs its core products, branches its business units, leaves and fruit its end products. Nourishing and stabilizing everything is the root system: its core competencies.

下载链接：
http://mgtclass.mgt.unm.edu/Berman/Readings%20from%20course%20pack/The%20Core%20Competence%20of%20the%20Firm.pdf