Distributed Creativity: How Blockchain Technology will Transform the Creative Economy
by Marcus O'Dair (Author)

About the Author
Marcus O’Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.

About this book
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain’s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK’s creative economy.

Table of contents

• 1 Introduction 1
•     Blockchain Technology 4
•     The Creative Economy 5
•     Methodology 8
•     Conclusion 10
•     References 10
• 2 Blockchain: The Internet of Value 15
•     From Bitcoin to Blockchain 16
•     Blockchain 2. 0: Smart Contracts and DApps 19
•     Tokenomics: Blockchains and Value 22
•     Incorporative and Radical Applications 26
•     Conclusion 27
•     References 28
• 3 Opportunities for the Creative Economy 31
•     Ownership 32
•         Attribution 32
•         Distributed IP Databases 34
•         Distributed Ownership 36
•     Smart, Transparent Payments and Licensing 38
•         Licensing 38
•         Royalty Payments 39
•         Transparency 42
•     Increased Control 45
•         Setting Parameters for Pricing and Using Creative Works 45
•         Setting Parameters for Pricing and Using Tickets 46
•     New Business Models 47
•         Consumption Data 47
•         Digital Scarcity 48
•         Smart droit de suite Payments  50
•         Tokens 51
•     Conclusion 53
•     References 54
• 4 Barriers to Adoption 59
•     Political 60
•     Economic 63
•     Social 66
•     Technological 70
•     Legal 72
•     Environmental 74
•     Conclusion 75
•     References 76
• 5 Risks of Adoption 81
•     Political 82
•     Economic 84
•     Social 86
•     Technological 87
•     Legal 88
•     Environmental 90
•     Conclusion 90
•     References 91
• 6 Conclusion and Recommendations 95
•     Reasons to Act 97
•     Recommendations 100
•         Recommendation 1: Embed Blockchain Technology in the Industrial Strategy and Creative Industries ‘Sector Deal’ 101
•         Recommendation 2: Establish a Cross-Sector, Cross-Departmental Blockchain Working Group to Co-ordinate Pilot Projects and Share Best Practice 101
•         Recommendation 3: Extend the Sandbox Programme to Include Tokens, ‘Green’ Consensus Mechanisms and Industries Beyond Fintech 102
•         Recommendation 4: Publish Clear Guidelines on the Treatment of Cryptocurrencies and Tokens 103
•         Recommendation 5: Establish Blockchain Innovation Hubs Around the UK 104
•         Recommendation 6: Invest in the Blockchain Talent Pipeline Through Schools and Universities 106
•         Recommendation 7: Take the Lead in Working Towards Global, Multi-Stakeholder Blockchain Governance 107
•     The Future Is Distributed 108
•     References 110
• 7 Interview Transcripts 113
•     Company: Artos 114
•         Interview respondent: Andy Grant (Chief Technology Officer) 114
•     Company: Blokur 117
•         Interview respondent: Phil Barry (Founder) 117
•     Company: Civil 120
•         Interview respondent: Christine Mohan (Co-founder) 120
•     Company: CryptoKitties 125
•         Interview respondent: Bryce Bladon (Founding Team Member) 125
•     Company: FilmChain 128
•         Interview respondents: Irina Albita (Co-founder), Jamie Sly (Community and Content) and Maria Tanjala (Co-founder) 128
•     Company: GUTS 134
•         Interview respondent: Olivier Biggs (Communication and Community Management) 134
•     Company: JAAK 137
•         Interview respondent: Daniel Fowler (Strategy and Operations) 137
•     Company: Maecenas Fine Art 140
•         Interview respondent: Marcelo Garcia Casil (CEO) 140
•     Company: Publica 144
•         Interview respondent: Josef Marc (CEO) 144
•     Company: Verisart 150
•         Interview respondent: Robert Norton (CEO & Founder) 150
• Index 153
  

Length: 157 pages
Publisher: Palgrave Macmillan; 1st ed. 2019 edition (November 20, 2018)
Language: English
ISBN-10: 303000189X
ISBN-13: 978-3030001896

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