Design, Launch, and Scale IoT Services: A Practical Business Approach
by Barry Haughian (Author)

About the Author
Barry Haughian was the Head of IoT Accelerator Program initiated to develop new IOT Services for Ericsson. Barry created a global organisation with 150 senior resources from Ericsson and external IOT partners to develop the IOT Services from Sales, Business, Technical and Operational perspective. He has developed Services in multiple IOT Industry verticals including, Industry 4.0, Smart Transport, Smart Energy, Smart City, Connected Home. These Services include GTM strategies, Operational models, Commercial models and have been developed in collaboration with Fortune 500 companies, IOT Startups, IOT Service partners and IOT Service competitors. With over 20 years of IT experience, Barry is now the Head of IoT at MTEK Consulting Services and virtuGrp developing Global IOT Services.

About this book
The Internet of Things is causing major industry disruption, so companies need to plan and manage their “IoT journey” to maximize all business opportunities. In this book companies can learn how to successfully create, launch and manage Internet of Things services.
It takes the reader through the process of specifying, implementing, and deploying IoT services; detailing how to scale and manage an IoT business.  It introduces the fundamentals of IoT services, explaining IoT service building blocks and the key factors to be considered in the design of IoT services.
Moving into the IoT field requires speed. This book provides a fast track approach to IoT; summarizing the global experiences of the author, detailing the discussions, mistakes, successes, learnings and conclusions. Building an Internet of Things Service enables readers to accelerate their own on-boarding in their IoT journey.
What You'll Learn

• Create new IoT Services
• Review the basic IoT concepts and business implications you need to know as you embark on your IoT journey
• Solve the major challenges presented by the IoT disruption
• Accelerate your own on-boarding in their IoT journey
  

Who This Book Is For
The primary audience is made up of business executives and IoT startups. The secondary audience is students studying IoT in universities and those interested in understanding the fundamentals of an IoT business. No technical background is required.

Table of contents
Chapter 1: Introduction 1
    The Business of IoT 2
    Ecosystems 3
    As a Service 4
    A Brief History of the Internet of Things 4
    Evolution M2M: IoT 6
        Data Reuse 6
        The IoT Hype 8
    Conclusion 9
Chapter 2: Creating IoT Services 11
    A Service Approach 14
    Commercial Layer: Service Definition 14
        Service Description 15
        Service Level Agreement 18
        Fees and Payment 19
        Acceptance Criteria 20
        Business Strategy 21
    Technical Layer: Service Implementation 27
        Solution Description 27
        Design Documents 28
    Operations Layer: Service Delivery and Operations 29
        Operational Model 29
        Responsibility Matrix 30
        Procedures Manual 31
Chapter 3: IoT Technology 33
    Application Layer 34
        Application Development Tools 37
        Service Access Portal 39
        Administration Portals 40
        Marketplace 41
    Platform Layer 43
        Public/ Private Cloud 45
        Regulation 46
        Quality of Service 46
        Data Management Costs 47
        Platform Layer Components 48
    Communication Layer 59
        Short Range 64
        Long-Range Cellular 2G, 3G, LTE (4G), 5G 65
        Low Power Wide Area 69
    Device Layer 71
        Devices 73
        Volumes 76
        Design 77
        Industry 4. 0 78
        Life Cycle Management 80
    Key Technology Business Decisions 81
        Partnering Architecture Components 81
        Service of Services 83
        Outsourcing Layers and Components 86
        Platform as a Service 89
        Distributed Design 92
        Multitenancy 93
        Scaling and Customizing in IoT 95
        Security 97
        Data Protection 102
Chapter 4: The Service Organization 105
    Service Business Owners 107
    Sales 111
        Commercial Management 111
        Sales Teams 112
    Service Delivery and Operations 114
        Service Management 115
    Development and Operations (DevOps) 117
    Research and Development 118
        Agile Development 119
        Scrums 119
    Requirements Management 120
    Business Support Tools 121
        Trouble Tickets and Service Requests 122
        Monitoring Services 123
        Billing Systems 124
        Service Level Performance 124
        Security 125
        Customer Relationship Management 125
    Key Operational Issues 126
        Customer Certification 126
        Training 127
        Offshore Operations to Customer 128
        Offshore Deployment 129
        Automation 129
Chapter 5: IoT Assets 131
    Data 131
        Data Reuse 133
    APIs 133
    Algorithms 134
    Patents 134
    Devices 135
    Manage IoT Assets 136
Chapter 6: IoT Ecosystems 137
    IE Business School Industry Ecosystem Challenge 139
    Transportation Ecosystem 143
    Innovation with Ecosystem Partners 145
    Conclusion 146
Chapter 7: IoT Enablers 147
    Service Providers 147
        AWS 150
        Microsoft IoT Azure 151
        Huawei 152
        PTC/ ThingWorx 153
        IBM 154
        Ericsson 155
    IoT Enablers: Professional Services 155
        Presales Support 157
        Transition Management 158
        Customized Reporting 159
        Business Consulting 159
        Device and Application Verification 160
        Data Migration 160
        Application Development and Maintenance 161
        Operations Service Desk and Field Services 161
        Systems Integration 162
Chapter 8: IoT Industries 163
    Industry Disruption 165
    Smart City 166
    Smart Home 170
    Transportation 173
        Connected Vehicle Cloud 174
        Connected Transport Cloud 175
    Energy 176
    Manufacturing 178
    Media 180
    Public Safety 181
    Health 182
Chapter 9: Business Model 185
    The “As a Service” Business Model 185
    Understanding AaS vs. Capex 187
    Keys for Success in an IoT Business 190
    Key Challenges for a Successful IoT Business 191
Chapter 10: The Current and Future Status of the IoT 193
    Nokia: Grant Marshall, VP of Supply Network and Engineering 193
        Where are we with IoT? Is it fulfilling your expectations?  193
        How will it impact Industry 4. 0?  194
        How will AR and AI evolve with the IoT?  194
        What are the biggest challenges?  195
        What are the implications of 5G for the IoT?  195
        What is the role of ecosystems in the IoT?  196
    Microsoft: Luis (Tayo) Carvalhal, Global Black Belt IoT 196
        Where are we with the IoT? Is it fulfilling your expectations?  196
        What are the technology challenges for IoT growth?  197
        How are cloud services supporting the IoT revolution?  197
        What are the implications of AI and AR advances for IoT services?  197
        How will 5G impact IoT services?  198
        What do you expect for the future of connected devices?  198
    Ericsson: Miguel Blockstrand, Head of IoT DCP 198
        What are the key benefits of connectivity management?  198
        What are the key challenges for IoT services?  199
        What is the future of the IoT?  199
        What is one key learning from your IoT journey?  199
    The Future 200
Appendix A: Service Description 203
    Intelligent Transport Services 203
        Introduction 203
    ITS Enterprise Services 206
        ITS Enterprise Fleet Management Service 206
        Automated Fare Collection Service 207
        Real-Time Passenger Information 208
    ITS Management Services 209
        Service Management Function 209
        Business Support Services 210
    Initial Setup Services 210
    Service Access 212
        Service Demarcation Points 212
        Service Security Management 212
        Security Policy 213
        Hours of Operation 213
    Definitions, Acronyms, and Abbreviations 213
Appendix B: Service Level Agreement 215
    Service Performance 215
        Key Performance Indicators 216
        Main KPI Specification 216
    Reporting and Service Availability KPIs 219
        Reporting 220
        Excluded from KPI Measurements 220
        ITS Onboard Service Availability KPIs 221
        ITS Service Management KPIs 222
        ITS Billing KPIs 224
        Other Performance Indicators 225
        Permanent Solution 227
        Service Request Fulfillment 227
    Reporting and Statistics 228
Appendix C: Operational Framework 229
    General 229
        Operational Overview 231
        Agreements 234
        Operational Flow Overview 235
    Service Delivery and Operations 237
        Head of Operations 237
        Operations Management 237
        DevOps 239
        Engineering 239
        Service Desk 240
    Service Delivery Functions 240
        ITS Service Management 241
        ITS Service Assurance 242
        ITS Demand Management 246
    Definitions, Acronyms, and Abbreviations 248
Appendix D: Responsibility Matrix 251
    Definitions 251
Glossary 253
References 261
Index 265

Length: 274 pages
Publisher: Apress; 1st ed. edition (October 5, 2018)
Language: English
ISBN-10: 1484237110
ISBN-13: 978-1484237113

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