【作者(必填)】

Quelch, John A.Wheelwright, Steven C.

【文题(必填)】
585-053 General Electric Co.: Major Appliance Business Group (A)

585-054 General Electric Co.: Major Appliance Business Group (B)
693-067 General Electric Co.: Major Appliance Business Group (Abridged)

【年份(必填)】1986/1993

【全文链接或数据库名称(选填)】
https://www.hbs.edu/faculty/Pages/item.aspx?num=18212
https://www.hbs.edu/faculty/Pages/item.aspx?num=22293