产业分析的理论与政策(Industrial Organization)

课程编号：02831610

授课对象：本科生

学分：3

任课教师：张庆华

开课学院：光华管理学院

课程类型：必修

先修课程：Intermediate Micro-economics

任课教师联系方式：

辅导、答疑时间：TBA

课程概述

This course studies the organization and behavior ofbusiness firms, the structure and performance of markets, and how firms andmarkets interact. This course moves beyond the traditional microeconomic theoryof perfect competition and monopoly by recognizing that a firm's decision hasconsequences not only for itself but also for other firms. We will cover foursets of topics:

1.     Oligopoly; Product differentiation andmonopolistic competition.

2.     Price discrimination; Non-linear pricing;Predatory pricing; Vertical integration and restriction.

3.     Asymmetric information; Disclosure.

4.     Research and Development

Thiscourse is useful to those with interests in applied microeconomics as well asthose in general management, management consulting, economics consulting, or government policy-making.

课程目标（包括学生所提高的技能要求）

The main objectives of the course are to:

• Introduce students to the modern analysis in     industrial organization and
  
• Apply the materials to understand and evaluate     business strategies and public policy using tools of price theory, game     theory, and transaction-cost approach.
  

内容提要及学时分配

1	The firm and costs; Perfect competition
2	Monopoly
3	Monopolistic Competition: Differentiated  goods
4	Monopolistic Competition: Hotelling  model;    Monopolistic Competition: Salop model
5	1st-degree, 3rd-degree price  discrimination   Second-degree  price discrimination:
6	Midterm 1
7	Oligopoly    And Dynamic games
8	Vertical integration
9	Information; Lemon market
10	Advertising;  Disclosure
11	Research and Development
12	Students’ presentation of their work
13	Final Exam

教学方式

The course is based on lectures and discussions.

教材

&  Carlton &Perloff - ModernIndustrial Organization. Addison-Wesley
Copyright: 2005, 4th edition. ISBN: 0-321-18023-2

Pepall,Richards and Norman: Industrial Organization: Contemporary Theory and Practice

http://www.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002920.html?filter=TEXTBOOK

参考书目

JohnTirole: The Theory of Industrial Organization (http://mitpress.mit.edu/books/theory-industrial-organization).

课程学习要求及课堂纪律规范

To create an equitable and productive learningenvironment for my students, I relentlessly pursue the academic integrity andhave zero tolerance of academic misconducts. You are required to follow the StudentConduct Code for the Peking University. I will follow the PKU’sprocedures in reporting any suspected academic misconducts.  Class attendance is required.

学生成绩评定办法（需详细说明评估学生学习效果的方法）

The course is graded on 10 assignments (20%of the grade), course research project and presentation (10%), 1 midtermexaminations (30%), and a final examination (40%). All assignments are out onMondays and due on the following Mondays, unless otherwise noted. Somequestions in the assignments are case based, for which you are required to formstudy groups. Earning credits for problem sets will be strictly based on timelysubmission and your input. You are encouraged (but notrequired) to work on problem sets in “study groups.” However, each student must submithis/ or her own homework set.  

You are also encouraged to docourse research project in groups. No more than 4 students can be part of a group.  Towards the end of the semester, each group isrequired to submit a PPT report of the project and make a 15-minutepresentation in class.

While you are encouraged to develop a course research project topic of particular interest to you, suggestedpaper topics will be offered throughout the quarter. Below are some examples.
Why is the smog in Beijing so severe?Would other locations experience similar situations? What did other countriesexperience? What are the policy options?
The food safety issue in China. Howsevere is it? Is the market working? If not, any recommendations for policyintervention?
The splendid expansion of the Chinese movie market.Why? What is the industry structure between the movie-maker and the distributer?To what degree does this contribute to the growth of the movie market?