The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management, 2nd edition
by Gabriel Steinhardt (Author)

About the Author
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings.  Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

About this book
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Brief contents
1 Introduction  1
Part I Product Management Concepts
2 Definition of Product Management  5
3 Product Delivery Strategies  11
4 Product Management Team  17
5 Product Definition Team  29
6 Crafting Market Requirements  39
7 Concept of Marketing  51
8 Value-Marketing Model  63
9 Extending Product Life Cycle Stages  79
Part II Product Management Editorials
10 Defining Product Management  89
11 Practicing Product Management  97
12 Product Management Career  113
13 Agile Software Development  131
14 Ancillary to Product Management  149
Part III Product Manager’s Toolkit
15 Blackblot PMTK Methodology™ Product Management Glossary  167
16 Blackblot PMTK Methodology™ Roles  177
17 Blackblot PMTK Methodology™ Models  191

Series: Management for Professionals
Length: 207 pages
Publisher: Springer; 2nd ed. 2017 edition (May 16, 2017)
Language: English
ISBN-10: 3319499971
ISBN-13: 978-3319499970