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Effective Web Mining: Attracting and Keeping Valued Cyber Consumers Course Notes
Copyright  2002 by SAS Institute Inc., Cary, NC 27513, USA. All rights reserved. Printed in the United
States of America. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the
prior written permission of the publisher, SAS Institute Inc.
Book code 58540, course code CCWEB, prepared date 20Dec01.