【作者(必填)】
Deepak Agrawal
【文题(必填)】
Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence【年份(必填)】
1996
【全文链接或数据库名称(选填)】https://pubsonline.informs.org/doi/pdf/10.1287/mksc.15.1.86