People Analytics For Dummies
by Mike West (Author)

About the Author
Mike West was a founding member of the first people analytics teams at Merck, PetSmart, Google, and Children's Health Dallas before starting his own firm, PeopleAnalyst, LLC. He has helped companies large and small design people analytics applications and start their own people analytics teams. Mike brings a unique perspective about how to use data to create winning companies and great places to work.

About this book
Maximize performance with better data
Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them.
People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.

• Start a people analytics project
• Work with qualitative data
• Collect data via communications
• Find the right tools and approach for analyzing data
  

If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

Brief contents
Introduction
Part 1: Getting Started with People Analytics
Chapter 1: Introducing People Analytics
Chapter 2: Making the Business Case for People Analytics
Chapter 3: Contrasting People Analytics Approaches
Part 2: Elevating Your Perspective
Chapter 4: Segmenting for Perspective
Chapter 5: Finding Useful Insight in Differences
Chapter 6: Estimating Lifetime Value
Chapter 7: Activating Value
Part 3: Quantifying the Employee Journey
Chapter 8: Mapping the Employee Journey
Chapter 9: Attraction: Quantifying the Talent Acquisition Phase
Chapter 10: Activation: Identifying the ABCs of a Productive Worker
Chapter 11: Attrition: Analyzing Employee Commitment and Attrition
Part 4: Improving Your Game Plan with Science and Statistics
Chapter 12: Measuring Your Fuzzy Ideas with Surveys
Chapter 13: Prioritizing Where to Focus
Chapter 14: Modeling HR Data with Multiple Regression Analysis
Chapter 15: Making Better Predictions
Chapter 16: Learning with Experiments
Part 5: The Part of Tens
Chapter 17: Ten Myths of People Analytics
Chapter 18: Ten People Analytics Pitfalls
Index

Series: For Dummies
Pages: 464 pages
Publisher: Wiley; 1 edition (March 19, 2019)
Language: English
ISBN-10: 9781119434764
ISBN-13: 978-1119434764