【作者(必填)】
Wen, Jing (Taylor); Sar, Sela; Anghelcev, George.
【文题(必填)】
[size=1.5em]The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness.【年份(必填)】
2017
【全文链接或数据库名称(选填)】Journal of Current Issues & Research in Advertising (Routledge). 2017, Vol. 38 Issue 1, p31-43. 13p. DOI: 10.1080/10641734.2016.1233153