数据分析经典教材
Modern Analytics Methodologies
Driving Business Value with Analytics
Michele Chambers
Thomas W. Dinsmore

Contents
Section I Why You Need a Unique Analytics Roadmap
Chapter 1 Principles of Modern Analytics
Deliver Business Value and Impact
Focus on the Last Mile
Leverage Kaizen
Accelerate Learning and Execution
Differentiate Your Analytics
Embed Analytics
Establish Modern Analytics Architecture
Build on Human Factors
Capitalize on Consumerization
Summary
Chapter 2 Business 3.0 Is Here Now
Chapter 3 Why You Need a Unique Analytics Roadmap
Overview
Business Area
Data
Approach
Precision
Algorithms
Embedding
Speed
Summary
Section II The Analytics Roadmap
Chapter 4 Analytics Can Supercharge Your Business Strategy
Overview
Case Studies
Summary
Chapter 5 Building Your Analytics Roadmap
Overview
Step 1: Identify Key Business Objectives
Step 2: Define Your Value Chain
Step 3: Brainstorm Analytic Solution Opportunities
Step 4: Describe Analytic Solution Opportunities
Step 5: Create Decision Model
Step 6: Evaluate Analytic Solution Opportunities
Step 7: Establish Analytics Roadmap
Step 8: Evolve Your Analytics Roadmap
Summary
Chapter 6 Analytic Applications
Overview
Strategic Analytics
Managerial Analytics
Operational Analytics
Scientific Analytics
Customer-Facing Analytics
Summary
Chapter 7 Analytic Use Cases
Overview
Prediction
Explanation
Forecasting
Discovery
Simulation
Optimization
Summary
Chapter 8 Predictive Analytics Methodology
Overview: The Modern Analytics Approach
Define Business Needs
Build the Analysis Data Set
Build the Predictive Model
Deploy the Predictive Model
Summary
Chapter 9 End-User Analytics
Overview
User Personas
Analytic Programming Languages
Business User Tools
Summary
Chapter 10 Analytic Platforms
Overview
Predictive Analytics Architecture
Modern SQL Platforms
Summary
Section III Implement Your Analytics Roadmap
Chapter 11 Attracting and Retaining Analytics Talent
Overview
Culture
Data Scientist Role
Summary
Chapter 12 Organizing Analytics Teams
Overview
Centralized versus Decentralized Analytics Team
Center of Excellence
Chief Data Officer versus Chief Analytics Officer
Lab Team
Analytic Program Office
Summary
Chapter 13 What Are You Waiting For? Go Get Started!
Index