January 20, 2010
China Internet/Media
2010: A Banner Year for
Advertising…
Buy ad leaders for mid-cycle recovery: We believe
advertising recovery may offer one of the most profitable
investment opportunities across China for 2010, as
companies accelerate ad spending after their recovery
in 2H09. We are buyers of ad leaders – including Sina,
Sohu, Focus Media, AirMedia, and VisionChina – which
dominate their “vertical” ad markets.