Discrete emotions effects on electronic word-of-mouth helpfulness - 经管之家

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Discrete emotions effects on electronic word-of-mouth helpfulness

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收藏 2019-12-02

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【作者(必填)】GeorgianaCraciun，enqiZhou，ZheShan

【文题(必填)】Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone

【年份(必填)】2019

【全文链接或数据库名称(选填)】https://sciencedirect.xilesou.to ... i/S0167923619302556

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Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone

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2019-12-2 10:52:10

Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone

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