【资料名称】：So What?: How to Communicate What Really Matters to Your Audience
【资料作者】：Mark Magnacca
  (Author)
【资料来源】：FT Press; 1 edition
【资源格式】: PDF
【页数】：160 pages
【出版时间】: May 24, 2009
【发表原因】: 论坛首发，搜索无重复
【简介及目录】：SO WHAT?
How to Communicate What Really Matters to Your Audience

MARK MAGNACCA

Supercharge Your Success by Answering the One Question That Everyone Cares About:

Answer the “So What?” question quickly, succinctly, convincingly–every time!

Practical techniques, examples, and exercises proven with thousands of winning salespeople.

Straight from Mark Magnacca, one of the world’s leading sales consultants.

For all your personal interactions–in business and in life!

It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!

In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!


About the Author    x
Foreword    xi
Chapter 1  What You Need to Know in 850 Words    2
Chapter 2  Change Your Thinking, Change Your Life    8
Chapter 3  How I Learned to Think This Way–You Can, Too!    14
Chapter 4  Your World View–Making the Invisible Visible    26
Chapter 5  What’s in It for Them?    36
Chapter 6  Who You Always Wanted to Be–Yourself    52
Chapter 7  Winging It Versus Orchestration    72
Chapter 8  Getting Your Audience Engaged    86
Chapter 9  Tie a String Around Your Finger    104
Chapter 10  Getting from Where You Are to Where You Want to Be    120
So What? A Final Word    128
Glossary    134
Acknowledgments    140
Index    144