【资料名称】：Marketing Kit for Dummies
【资料作者】：Alexander Hiam
  (Author)
【资料来源】：For Dummies; 3 edition
【出版时间】: February 3, 2009
【资源格式】: PDF
【发表原因】: 论坛首发，搜索无重复
【内容简介】：
Product Description：The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.


From the Back Cover：Attract new customers and boost your sales with a surefire marketing plan Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

• Create a breakthrough marketing plan — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact
• Design hard-hitting ads for your campaign — get insights and how-to tips for creating winning ads that produce leads and sales
• Increase your brand identity — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across
• Hone your marketing skills — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web
  

The value-packed CD includes:

• Marketing plan, budget, and newsletter templates
• Editable marketing audits
• Sales Projection and Advertising Objectives worksheets
• Mini-library of professional images
• Various ad templates
• Sample postcard, business card, and logo designs
  

Please see the CD-ROM Appendix for details and complete system requirements.
Open the book and find:

• The Five-Minute Marketing Zone Plan
• Low-cost and no-cost marketing ideas
• Advertising alternatives, including newsletters and press releases
• Insights on successfully closing the sale
• How to impress and retain current customers
• Ways to create an advertising budget that works for you
  
    
  

【基本目录】：见第二楼