Issuer: Access Asia Ltd
Date: Mar2010
Page: 147
Language: English

Contents

INTRODUCTION..............................................................................................................1
1 THE CONDIMENTS, SAUCES, SPREADS, SPICES & HERBS MARKET.......5
2 MARKETING & DISTRIBUTION .............................................................................58
3 SOURCES OF SUPPLY............................................................................................77
4 SWOT ANALYSIS......................................................................................................83
5 LEADING COMPANY PROFILES...........................................................................85
6 CONTACTS.................................................................................................................97
7 EXHIBITIONS & TRADE FAIRS..............................................................................98
APPENDIX: MARKET BACKGROUND....................................................................99

Report Coverage
This report covers the market for condiments, sauces, spreads, spices and herbs
in China, with specific attention to:
Sauces and condiments :
— Dry sauces/powder mixes ;
— Soy sauces ;
— Herbs and spices ;
— Ketchup;
— Mayonnaise;
— Cold sauces ;
— Salad dressings;
— Tomato pastes ;
— Wet sauces .
Spreads :
— Meat and seafood paste;
— Honey;
— Fruit preserves.

Executive Summary
Not only do the condiments, sauces, spices, spreads and herbs used in local
cuisine reflect the tastes of local cooking traditions, but their development and
evolution into new forms and flavours, absorbing both new local developments
and outside influences, are a strong indicator of where local consumer tastes are
heading, and how sophisticated the consumer demand for new products,
packaging and variations on existing products has become. The growing
sophistication of consumer tastes in China has arisen as rapidly as the economy
of China, and reflects the speedy changes in consumer lifestyles. However, this
sector not only reflects those changes in the consumer food market, both retail
and catering, but it is also a vanguard of new directions in taste and eating
habits.
The growth in this sector has been largely thanks to innovation in across the
industry. The appearance of modern grocery retail chains has made more
products available to a wider variety of people across more of the country. They
have created new room for product innovation. At the same time, the spread of
media has helped to broaden consumer tastes, especially with TV chefs and
magazine cookery articles bringing new concepts in cooking alongside adverts
for new sauces and flavouring products. As consumer incomes have grown, so
has the eating -out culture, driving innovation in restaurants competing for the
consumer spending power, and this has led to innovations in cuisine, bringing
new tastes and flavours that have eventually begun to find their way onto
supermarket shelves.
Although not a large sector within the overall food retail market in China, the
market for condiments, sauces, spices , spreads and herbs is nonetheless
significant, and is growing rapidly. It is also idiosyncratic to the Chinese market,
and is rapidly evolving in response to changes in that market, creating new
opportunities for both foreign and domestic contenders alike. Meanwhile, the
catering market for these products represents as much as 10% of total catering
revenues, and is thus a massive market in that segment.