REflexions
反射
A global look at Real Estate trends
全球房地产趋势
REflexions offers a wide range of insights into trends and developments in the real estate market across the globe. Read the latest from our four categories: market views, technology, geography focus and markets focus.
反思提供了广泛的洞察全球房地产市场的趋势和发展。从我们的四个类别中阅读最新信息：市场观点、技术、地理焦点和市场焦点。
DEAR readers,
亲爱的读者们，
Welcome to this tenth edition of REflexions, with its wide range of insights into trends and developments in the Real Estate market across the globe.
欢迎来到这第十版的反思，其广泛的洞察全球房地产市场的趋势和发展。
We present this edition for the first time in a new format, with items presented in four different categories: market views, technology, geography focus, and markets focus.
我们首次以一种新的形式呈现这个版本，项目分为四个不同的类别：市场视图、技术、地理焦点和市场焦点。
"Market views" presents insights into the RE investment from leading figures in the industry. In this edition, we present two interviews. One is with James Seppala, Blackstone’s Head of Real Estate Europe, in which he explains the company’s proactive approach to RE investment, and the use of real-time data from across its global network in support of decision-making. He also comments on the importance of culture in shaping the company’s success in RE investment, and how challenging opportunities are given to individuals, even at relatively junior levels, to develop the business; on the implications of interest rate changes for investing in growth; and on investment in technology.
“市场观点”展示了业内领先人士对再投资的见解。在本版中，我们将呈现两个访谈。其中之一是黑石欧洲房地产主管詹姆斯·塞帕拉（James Seppala），他在书中解释了黑石在重新投资方面的积极做法，以及利用全球网络的实时数据支持决策。他还评论了文化在塑造公司再投资成功方面的重要性，以及如何为个人，甚至是相对初级的个人，提供具有挑战性的机会来发展业务；利率变化对投资增长的影响；以及对技术的投资。
Our second interview with Sven Andersen, CFO of FREO Group, explores sustainable development and the role that the real estate industry plays in mitigating the environmental impact of energy consumption. He explains how the trend toward construction of "green" buildings in urban areas to meet changing lifestyle demands of the population is creating value and offering the potential for attractive investment returns. He also identifies problems that exist, such as choosing between different approaches to sustainable building and, not the least, the challenge of adapting the traditional approach to investment appraisal in RE to take account of the value from gains in energy efficiency.
我们第二次采访弗雷奥集团（FREO Group）首席财务官斯文•安德森（Sven Andersen），探讨可持续发展以及房地产业在缓解能源消费对环境的影响方面所起的作用。他解释了在城市地区建造“绿色”建筑以满足人们不断变化的生活方式需求的趋势是如何创造价值和提供具有吸引力的投资回报潜力的。他还指出了存在的问题，如选择不同的方法，以可持续的建筑，而不是最不重要的挑战，适应传统的投资评估方法重新考虑到能源效益的价值。