Setting the north star
设定北极星
Staying focused and on track
保持专注和在轨道上
The path to Industry 4.0 often requires multiyear transformation journeys. This article, second in a series, guides leaders on setting a transformation north star that helps their organizations stay focused and on track.
通往工业4.0的道路通常需要多年的转型历程。这篇文章是系列文章的第二篇，它指导领导者们建立一个转型的北极星，帮助他们的组织保持专注并走上正轨。
IN our first article of this series, Digital industrial transformation: Reinventing to win in Industry 4.0, we outlined digital industrial transformation as a path for companies to harness the power of Industry 4.0, creating and monetizing IIoT solutions by embedding new digital technologies and capabilities in their legacy assets. However necessary digital industrial transformation may be on an organization’s path to the fully connected industrial Internet of Things, many view the transition as complex and challenging. Deloitte’s Industry 4.0 readiness report found that only 14 percent of the 1,600 C-level executives surveyed are confident that their organizations are ready to fully harness the changes associated with Industry 4.0.
在本系列的第一篇文章“数字工业转型：重塑行业4.0的制胜之道”中，我们将数字工业转型概述为公司利用行业4.0的力量，通过在其遗留资产中嵌入新的数字技术和能力来创建IIoT解决方案并将其货币化的途径。然而，在一个组织走向完全连接的工业物联网的道路上，可能会出现必要的数字工业转型，许多人认为这种转型是复杂和具有挑战性的。德勤（Deloitte）的行业4.0就绪报告发现，在接受调查的1600名C级高管中，只有14%的人相信，他们的组织已经做好充分利用与行业4.0相关的变化的准备。
The prospect can be daunting, and staying on track demands focus—in other words, a digital transformation north star. In this article, we will outline how to define your digital industrial transformation’s north star, the first step to helping keep your transformation not just on course but charging full speed ahead.
这一前景可能令人望而生畏，而保持在正轨上需要专注于换句话说，一个数字化转型的北极星。在这篇文章中，我们将概述如何定义你的数字产业转型的北极星，这是帮助你的转型不仅保持正轨，而且全速前进的第一步。
The digital transformation north star helps leaders keep in sight the end goal throughout the inevitable upheavals. However formulated and communicated to stakeholders, it serves a variety of purposes:
数字转换北星帮助领导者在整个不可避免的剧变中看到最终目标。不管它是如何制定并传达给利益相关者的，它有多种用途：
Clarity. A simply articulated message ensures that all stakeholders clearly understand the aspiration, intended outcomes, and rationale for the transformation. Clarity is perhaps the most important purpose fulfilled by the north star, considering that a third of executives report “lack of leadership vision” as a top-three challenge to establishing an Industry 4.0 strategy.3 Furthermore, the north star sets the company’s strategy for the rest of the transformation (see figure 1).
清晰。一个简单明了的信息可以确保所有利益相关者清楚地理解转换的目标、预期结果和基本原理。考虑到三分之一的高管将“缺乏领导力愿景”列为制定行业4.0战略的三大挑战，清晰性或许是北极星实现的最重要目标。3此外，北极星为公司转型的其余部分制定了战略（见图1）。
Mobilization. Digital transformation means different things to different people. Even employees directly involved in transformation initiatives may have a difficult time articulating what has changed and what’s in it for me. The north star aims to clarify employees’ purpose and keep them motivated and engaged.
动员。数字化转型对不同的人意味着不同的东西。即使是直接参与变革计划的员工，也可能很难清楚地说明变革的内容以及其中的内容。北极星的目标是明确员工的目标，让他们保持积极性和敬业精神。
Alignment. In a recent survey, a third of executives surveyed cited lack of internal alignment as a top-three challenge in pursuing digital transformation.4 The north star clearly outlines the entire company’s transformation goals, allowing each function and business unit to begin to cascade those goals and tailor its charter accordingly.
对准。在最近的一项调查中，三分之一的受访高管将缺乏内部一致性列为追求数字化转型的三大挑战。4北极星清楚地勾勒出了整个公司的转型目标，允许每个职能部门和业务部门开始串联这些目标，并相应地调整其章程。
Branding. Walking the talk signals to your customers and your partners that you are a worthy digital industrial player. A well-articulated north star assures your customers that they can future-proof their most strategic initiatives with you as a strategic thought partner to help them navigate potential future market shifts.
品牌。走在谈话的道路上，向你的客户和你的合作伙伴表明你是一个有价值的数字工业参与者。一个清晰的北极星向您的客户保证，作为战略思维合作伙伴，他们可以在未来证明他们最具战略性的计划，帮助他们驾驭未来潜在的市场变化。