Publication date:   February 2010
Published by:   Access Asia Limited
UK registered office:   130 Aztec, Axtec West, Bristol BS32 4UB, UK

INTRODUCTION..............................................................................................................1
Report Coverage ............................................................................................................................................................ 1
Abbreviations Used................................ ................................ ................................ ................................ ....................... 1
Other Relevant Reports from Access Asia .............................................................................................................2
1 NATIONAL RETAIL MARKET...................................................................................3
1.1 Overview....................................................................................................................................................................3
1.2 Chinese Retail Statistics: Problems with Methodology................................................................................4
1.2.1 Chinese Retail Statistics: Definitions..............................................................................................................4
Retail Sales .............................................................................................................................................................. 4
The Household Survey..........................................................................................................................................4
Household Consumption in GDP.........................................................................................................................4
1.2.2 Chinese Retail Statistics: China’s Private Sector Hidden...........................................................................4
1.2.3 Chinese Retail Statistics: So, How Big is  the Consumer Market? ............................................................ 5
1.2.4 Chinese Retail Statistics: The Mythical Chinese Middle Class..................................................................6
Table 1.1  MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015........7
Table 1.2  TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,
2005/2010/2015 ................................................................................................................................................................ 7
Table 1.3  CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL
HOUSEHOLDS, 1995/2000/2005/2010/2015 .............................................................................................................8
1.2.5 Chinese Retail Statistics: Developing Domestic Consumption................................................................10
1.3 Total Retail Market Size .......................................................................................................................................13
1.3.1 Total Market Size: The Total Value of the Retail Market in China..........................................................13
© Access Asia Limited, 2010  Page   ii
Table 1.4  TOTAL CURRENT VALUE RETAIL SALES, 2000-2009..............................................................13
Table 1.5  TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009............................................................14
Table 1.6  PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009...................................................14
1.3.2 Total Market Size: Economic Reforms........................................................................................................14
1.3.3 Total Market Size: Spread of Organised Retail..........................................................................................15
1.4 Food and Non-Food Sales ..................................................................................................................................16
1.4.1 To tal Food Market: Food & Non-food Sales ................................ ................................ ...............................16
Table 1.7  TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009* .........16
1.4.2 Total Food Market: Food/Non-food Split.....................................................................................................17
Table 1.8  % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*...................................17
1.4.3 Food and Non-Food Sales: Urban and Rural Split ................................ ................................ ....................17
Figure 1.1: Urban & Rural Food & Non-food Retail Growth Compared, 2002-2008.................................17
Table 1.9  TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*..............18
。。。。。。。。。以下太多，省去！